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Destination Brands 3rd edition
Nigel Morgan
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Destination Brands 3rd edition
Nigel Morgan
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
392 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 9, 2011 |
| ISBN13 | 9780080969305 |
| Publishers | Taylor & Francis Ltd |
| Pages | 392 |
| Dimensions | 190 × 235 × 21 mm · 732 g |
| Language | English |
See all of Nigel Morgan ( e.g. Hardcover Book and Paperback Book )