Scenario Planning - Revised and Updated: The Link Between Future and Strategy - Mats Lindgren - Books - Palgrave Macmillan - 9780230579194 - March 31, 2009
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Mats Lindgren
Scenario Planning - Revised and Updated: The Link Between Future and Strategy Revised and updated edition

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

216 pages, 4 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2009
ISBN13 9780230579194
Publishers Palgrave Macmillan
Pages 204
Dimensions 164 × 236 × 23 mm   ·   478 g

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