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Marketing Management and Strategy 4th edition
Peter Doyle
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$ 88.99
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Marketing Management and Strategy 4th edition
Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
464 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 6, 2006 |
| ISBN13 | 9780273693987 |
| Publishers | Pearson Education Limited |
| Pages | 464 |
| Dimensions | 266 × 198 × 26 mm · 850 g |
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