Status Update: Celebrity, Publicity, and Branding in the Social Media Age - Alice E. Marwick - Books - Yale University Press - 9780300209389 - January 13, 2015
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Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Alice E. Marwick

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Status Update: Celebrity, Publicity, and Branding in the Social Media Age

A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

368 pages, 1 b/w illustration

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2015
ISBN13 9780300209389
Publishers Yale University Press
Pages 368
Dimensions 158 × 236 × 29 mm   ·   453 g
Language English  
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