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The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain - Routledge Studies in Technical Communication, Rhetoric, and Culture 1st edition
Dirk Remley
The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain - Routledge Studies in Technical Communication, Rhetoric, and Culture 1st edition
Dirk Remley
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
164 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 10, 2019 |
ISBN13 | 9780367888343 |
Publishers | Taylor & Francis Ltd |
Pages | 172 |
Dimensions | 453 g |
Language | English |