The Alignment Factor: Leveraging the Power of Total Stakeholder Support - Van Riel, Cees B.M. (Rotterdam School of Management, Erasmus University, The Netherlands Rotterdam School of Management, Easmus University, The Netherlands) - Books - Taylor & Francis Ltd - 9780415690751 - March 27, 2012
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The Alignment Factor: Leveraging the Power of Total Stakeholder Support 1st edition

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Supported throughout by examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers.


256 pages, 124 black & white illustrations, 17 black & white tables, 45 black & white halftones, 79

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2012
ISBN13 9780415690751
Publishers Taylor & Francis Ltd
Pages 238
Dimensions 234 × 156 × 12 mm   ·   400 g
Language English