Marketing 3.0: From Products to Customers to the Human Spirit - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9780470598825 - May 25, 2010
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Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 25, 2010
ISBN13 9780470598825
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 160 × 238 × 20 mm   ·   424 g
Language English  
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