Wharton on Dynamic Competitive Strategy - GS Day - Books - John Wiley & Sons Inc - 9780471172079 - May 2, 1997
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Wharton on Dynamic Competitive Strategy

GS Day

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Wharton on Dynamic Competitive Strategy

WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.

480 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 2, 1997
ISBN13 9780471172079
Publishers John Wiley & Sons Inc
Pages 480
Dimensions 161 × 240 × 39 mm   ·   747 g
Language English  
Editor Day, George S.
Editor Reibstein, David J.
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