Ten Deadly Marketing Sins: Signs and Solutions - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9780471650225 - April 20, 2004
In case cover and title do not match, the title is correct

Ten Deadly Marketing Sins: Signs and Solutions

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

Price
$ 32.49

Ordered from remote warehouse

Expected delivery May 27 - Jun 7

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Ten Deadly Marketing Sins: Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 2004
ISBN13 9780471650225
Publishers John Wiley & Sons Inc
Pages 160
Dimensions 146 × 223 × 17 mm   ·   368 g
Language English  
Show all

More by Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

Others have also bought

See all of Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) ( e.g. Hardcover Book )