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The Emergence of Modern Marketing 1st edition
R a Church
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The Emergence of Modern Marketing 1st edition
R a Church
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
160 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | 2003 |
| ISBN13 | 9780714653907 |
| Publishers | Taylor & Francis Ltd |
| Pages | 160 |
| Dimensions | 156 × 234 × 11 mm · 409 g |
| Language | English |
| Editor | Church, R.A. |
| Editor | Godley, Andrew |
See all of R a Church ( e.g. Hardcover Book )