Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication - Danesi, Marcel, University of Toronto - Books - Rowman & Littlefield - 9780742555457 - September 21, 2007
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Danesi, Marcel, University of Toronto

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

220 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 21, 2007
ISBN13 9780742555457
Publishers Rowman & Littlefield
Pages 220
Dimensions 161 × 224 × 14 mm   ·   364 g
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