From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names - Evan Morris - Books - Simon & Schuster - 9780743257978 - November 9, 2004
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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Ed edition

Evan Morris

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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Ed edition

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2004
ISBN13 9780743257978
Publishers Simon & Schuster
Pages 192
Dimensions 204 × 128 × 18 mm   ·   188 g
Language English  
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