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Stakeholder Marketing - Marketing Management S.
Phil Harris
Stakeholder Marketing - Marketing Management S.
Phil Harris
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.
208 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | October 20, 2020 |
Original release date | 2029 |
ISBN13 | 9780761968474 |
Publishers | SAGE Publications Inc |
Pages | 208 |
Dimensions | 495 g (Weight (estimated)) |
Language | English |
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