Statistical Modeling for Management - Graeme D Hutcheson - Books - SAGE Publications Inc - 9780761970125 - February 12, 2008
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Statistical Modeling for Management New edition

Graeme D Hutcheson

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Statistical Modeling for Management New edition

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.

256 pages, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2008
ISBN13 9780761970125
Publishers SAGE Publications Inc
Pages 256
Dimensions 241 × 172 × 17 mm   ·   446 g
Language English  
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