Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons - Elisabeth Doucett - Books - American Library Association - 9780838909621 - January 30, 2009
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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Elisabeth Doucett

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Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.

160 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2009
Original release date 2008
ISBN13 9780838909621
Publishers American Library Association
Pages 160
Dimensions 230 × 155 × 6 mm   ·   204 g
Language English  
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