Advances in Business and Management Forecasting - Advances in Business and Management Forecasting - Kenneth D Lawrence - Books - Emerald Publishing Limited - 9780857242013 - October 8, 2010
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting

Kenneth D Lawrence

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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

256 pages, ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 8, 2010
ISBN13 9780857242013
Publishers Emerald Publishing Limited
Pages 256
Dimensions 169 × 237 × 28 mm   ·   498 g
Language English  
Series Editor Lawrence, Kenneth D.
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