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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
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Expected delivery Dec 22 - 29, 2025
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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | December 12, 2025 |
| ISBN13 | 9781032594347 |
| Publishers | Taylor & Francis Ltd |
| Pages | 200 |
| Dimensions | 434 g (Weight (estimated)) |
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