Best-Worst Scaling: Theory, Methods and Applications - Louviere, Jordan J. (University of South Australia) - Books - Cambridge University Press - 9781107043152 - September 23, 2015
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Best-Worst Scaling: Theory, Methods and Applications

Louviere, Jordan J. (University of South Australia)

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Best-Worst Scaling: Theory, Methods and Applications

This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.

360 pages, 49 b/w illus. 130 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2015
ISBN13 9781107043152
Publishers Cambridge University Press
Pages 360
Dimensions 256 × 183 × 23 mm   ·   796 g
Language English  

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