Shaping China’s Global Imagination: Branding Nations at the World Expo - Palgrave Macmillan Series in Global Public Diplomacy - J. Wang - Books - Palgrave Macmillan - 9781137361714 - December 18, 2013
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J. Wang
Shaping China’s Global Imagination: Branding Nations at the World Expo - Palgrave Macmillan Series in Global Public Diplomacy

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

228 pages, 9 black & white plates, 7 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 18, 2013
ISBN13 9781137361714
Publishers Palgrave Macmillan
Pages 210
Dimensions 146 × 225 × 19 mm   ·   408 g

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