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Introduction to Marketing: Concepts and Contexts Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK)
Introduction to Marketing: Concepts and Contexts
Corcoran, Dr Andrew (Associate Professor, University of Nottingham, UK)
This concise introductory textbook enables students to understand and apply the key concepts of marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | February 19, 2026 |
| ISBN13 | 9781350361461 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 352 |
| Dimensions | 150 × 220 × 10 mm · 453 g |
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