Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape - Keith A. Quesenberry - Books - Rowman & Littlefield - 9781538176375 - February 14, 2023
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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Keith A. Quesenberry

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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.


220 pages, Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black

Media Books     Hardcover Book   (Book with hard spine and cover)
Released USA, February 14, 2023
ISBN13 9781538176375
Publishers Rowman & Littlefield
Pages 320
Dimensions 183 × 262 × 26 mm   ·   889 g

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