Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape - Keith A. Quesenberry - Books - Rowman & Littlefield - 9781538176382 - February 6, 2023
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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Keith A. Quesenberry

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Íkr 4,369

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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.


220 pages, Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black

Media Books     Paperback Book   (Book with soft cover and glued back)
Released USA, February 6, 2023
ISBN13 9781538176382
Publishers Rowman & Littlefield
Pages 220
Dimensions 181 × 255 × 22 mm   ·   622 g
Language English  

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