Mass Customization for Personalized Communication Environments: Integrating Human Factors (Premier Reference Source) - Panagiotis Germanakos - Books - Information Science Reference - 9781605662602 - October 31, 2009
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Panagiotis Germanakos
Mass Customization for Personalized Communication Environments: Integrating Human Factors (Premier Reference Source) 1st edition

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Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2009
ISBN13 9781605662602
Publishers Information Science Reference
Pages 298
Dimensions 221 × 284 × 18 mm   ·   1.20 kg
Language English  
Contributor Constantinos Mourlas
Contributor Panagiotis Germanakos

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