MetricsMan: It Doesn’t Count Unless You Can Count It - Don Bartholomew - Books - Business Expert Press - 9781631575211 - May 30, 2016
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MetricsMan: It Doesn’t Count Unless You Can Count It

Don Bartholomew

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MetricsMan: It Doesn’t Count Unless You Can Count It

Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.

207 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2016
ISBN13 9781631575211
Publishers Business Expert Press
Pages 207
Dimensions 230 × 155 × 14 mm   ·   338 g
Language English  
Editor Chen, Zifei Fay

See all of Don Bartholomew ( e.g. Paperback Book )