HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads - Clayton M. Christensen - Books - Harvard Business Review Press - 9781633694576 - April 2, 2013
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Clayton M. Christensen

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released USA, April 2, 2013
ISBN13 9781633694576
Publishers Harvard Business Review Press
Pages 224
Dimensions 240 g
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