The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things - Annie Wilson - Books - Harvard Business Review Press - 9781647829735 - June 10, 2025
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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Annie Wilson

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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 10, 2025
ISBN13 9781647829735
Publishers Harvard Business Review Press
Pages 288
Dimensions 165 × 243 × 29 mm   ·   494 g
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