Collaboration in Tourism Businesses and Destinations: A Handbook - Dogan Gursoy - Books - Emerald Publishing Limited - 9781783508112 - January 29, 2015
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Collaboration in Tourism Businesses and Destinations: A Handbook

Dogan Gursoy

Collaboration in Tourism Businesses and Destinations: A Handbook

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.


400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released Storbritannien, January 29, 2015
ISBN13 9781783508112
Publishers Emerald Publishing Limited
Pages 368
Dimensions 172 × 249 × 26 mm   ·   721 g
Language English  
Editor Gursoy, Dogan
Editor Saayman, Melville
Editor Sotiriadis, Marios

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