Events as a Strategic Marketing Tool - Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) - Books - CABI Publishing - 9781789242300 - March 19, 2020
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Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)
Events as a Strategic Marketing Tool 2nd edition

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An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 2020
ISBN13 9781789242300
Publishers CABI Publishing
Pages 256
Dimensions 190 × 247 × 12 mm   ·   622 g

See all of Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) ( e.g. Paperback Book )