International Brand Strategy: A Guide to Achieving Global Brand Growth - Sean Duffy - Books - Kogan Page Ltd - 9781789666311 - January 3, 2021
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International Brand Strategy: A Guide to Achieving Global Brand Growth

Sean Duffy

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International Brand Strategy: A Guide to Achieving Global Brand Growth

Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 3, 2021
ISBN13 9781789666311
Publishers Kogan Page Ltd
Pages 272
Dimensions 162 × 655 × 25 mm   ·   1.78 kg   (Weight (estimated))
Language English  
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