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Data Engineering for Data-Driven Marketing Baluswamy
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Data Engineering for Data-Driven Marketing
Baluswamy
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
292 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 10, 2025 |
| ISBN13 | 9781836623274 |
| Publishers | Emerald Publishing Limited |
| Pages | 258 |
| Dimensions | 237 × 159 × 21 mm · 514 g |
| Editor | Baluswamy, Balamurugan (Shiv Nadar University, India) |
| Editor | Grover, Veena (Noida Institute of Engineering and Technology, India) |
| Editor | Milanova, Mariofanna (University of Arkansas at Little Rock, USA) |
| Editor | Nallakaruppan, M. K. (Sri Balaji University, India) |
| Editor | Rajasekaran, Vijay Anand (Vellore Institute of Technology, India) |
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