Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management - Management for Professionals - Marc Helmold - Books - Springer International Publishing AG - 9783031100963 - September 7, 2022
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Marc Helmold
Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management - Management for Professionals 2022 edition

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Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

271 pages, 112 Illustrations, color; 1 Illustrations, black and white; XXX, 271 p. 113 illus., 112 i

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 7, 2022
ISBN13 9783031100963
Publishers Springer International Publishing AG
Pages 271
Dimensions 150 × 220 × 20 mm   ·   623 g
Language German  
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