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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go Michael Lewis 2024 edition
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go
Michael Lewis
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 31, 2024 |
| ISBN13 | 9783031659249 |
| Publishers | Springer International Publishing AG |
| Pages | 260 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | German |
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