Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities - Wilson Ozuem - Books - Springer International Publishing AG - 9783031846120 - May 30, 2025
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Wilson Ozuem
Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities Second Edition 2025 edition

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Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2025
ISBN13 9783031846120
Publishers Springer International Publishing AG
Pages 311
Dimensions 150 × 220 × 20 mm   ·   546 g
Language German  

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