Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business - Schmid - Books - Springer International Publishing AG - 9783319740881 - January 12, 2019
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Schmid
Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business 2018 edition

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In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

171 pages, 5 Illustrations, color; 52 Illustrations, black and white; VII, 171 p. 57 illus., 5 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 12, 2019
ISBN13 9783319740881
Publishers Springer International Publishing AG
Pages 171
Dimensions 156 × 238 × 16 mm   ·   420 g
Language German  
Editor Schmid, Stefan
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