Digital Darwinism: Branding and Business Models in Jeopardy - Ralf T. Kreutzer - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642544002 - October 2, 2014
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Digital Darwinism: Branding and Business Models in Jeopardy 2015 edition

Ralf T. Kreutzer

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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

271 pages, 15 black & white illustrations, 105 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 2, 2014
ISBN13 9783642544002
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 257
Dimensions 164 × 236 × 15 mm   ·   420 g
Language English  
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