Risk Tolerance Level: Evidences from Retail Investors,tamil Nadu,india: Risk Tolerance Level of Retail Investors

This book helps the readers and researchers to understand the profile of retail investors and to know the investment characteristics of investors. This study is important to know the preference of investors in respect of their Risk Tolerance Level. Besides, it tries to unravel the influence of demographic factors on the risk tolerance level. This study would help the policy makers in designing appropriate financial instruments to cater to the unique needs of retail investors, taking into account their risk taking attitude.