Innovatsionnoe Upravlenie Marketingom: Na Osnove Sinergeticheskogo Podkhoda - Lyubov' Lipskaya - Books - LAP LAMBERT Academic Publishing - 9783846551691 - November 30, 2011
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Innovatsionnoe Upravlenie Marketingom: Na Osnove Sinergeticheskogo Podkhoda Russian edition

Lyubov' Lipskaya

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Innovatsionnoe Upravlenie Marketingom: Na Osnove Sinergeticheskogo Podkhoda Russian edition

V sovremennoy nauchnoy literature nedostatochno raskryty voprosy razvitiya instrumentariya, sposobstvuyushchego povysheniyu effektivnosti upravleniya marketingom turistskikh predpriyatiy i obespecheniya sotsial'nogo effekta dlya potrebiteley. Aktual'nost' izuchaemoy problemy, ee nedostatochnaya razrabotannost', teoreticheskaya i prakticheskaya znachimost' opredelili temu issledovaniya: «Innovatsionnoe upravlenie marketingom na osnove sinergeticheskogo podkhoda», postanovku tseley i zadach. Tsel'yu issledovaniya yavlyaetsya teoreticheskoe obosnovanie i eksperimental'naya proverka effektivnosti primeneniya sinergeticheskogo podkhoda kak osnovy innovatsionnogo upravleniya marketingom predpriyatiy turindustrii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2011
ISBN13 9783846551691
Publishers LAP LAMBERT Academic Publishing
Pages 180
Dimensions 150 × 10 × 225 mm   ·   272 g
Language Russian