The Rise of Hedgefox Brands - Aj Fernandez - Bøger - Independently Published - 9798558283945 - November 11, 2020

The Rise of Hedgefox Brands

Aj Fernandez

$ 25.49
Expected delivery Apr 24 - May 5

The Rise of Hedgefox Brands

Is your brand a hedgehog? Is it a fox?

It could be a combination of both: a hedgefox.

In the Rise of Hedgefox Brands, you will learn how our current neuroscience knowledge allows us to combine the strength of specialist brand strategists (hedgehogs) with the innovative approaches created by brand generalists (foxes).

This fusion is excellent during moments of abundance, but it is incredibly powerful in challenging times.

It maximizes brand strength to help companies survive and even thrive in difficult periods.

The Rise of Hedgefox Brands dives into brain science applied to brands in a practical and straightforward way.

It dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions.

After reading it, you will have a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2020
ISBN13 9798558283945
Publishers Independently Published
Pages 318
Dimensions 127 × 203 × 17 mm   ·   317 g
Language English