Marketing Management

You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important point you need to know about Marketing Management is summarized in this easy-to-read 200-page book!

Marketing is more than just selling products, promoting them, building a distribution and setting prices. The entire Marketing process is much more extensive. The book shows how Marketing theory can be applied in a practical manner through the Marketing Mix. It consists of the analysis, planning, implementation and control of company activities.

In addition, several strategic and operational topics on Brand Management are highlighted in the book. The combination of important insights from both Marketing and Brand Management will ensure that you are proficient in the indispensable business function.

You will find everything you need to know about the basics of Marketing and Brand Management in this book, including:

? Marketing Plan

? Marketing Strategies

? Marketing Mix

? Brand Process & Strategies

? Strategic Marketing Management

? Brand Positioning

It's true to the title: Marketing Management - strategic Marketing Management - Marketing Planning and Strategy simply explained!


The book includes:

? All relevant Marketing Theories are explained in a understandable way

? Over 65 images as an overview

? Practical examples, tips and summaries


The book is already ranked among the Top 20 in Marketing and International Management in Germany. Get into the world of marketing now!