Content marketing and online video marketing: Master your content strategy and develop your online video marketing - Ebusiness Books

Brands now have the opportunity to manage who they talk to, what they say, and when and where they do it, instead of being limited by the constraints of form and function imposed by traditional advertising. The book will help you to you through what content marketing is, how and why brands are using it, and the issues you should consider before diving in. This guide also covers the tools, resources and strategic considerations necessary for building a content plan. Regardless of how much complex is your market, you need to develop detailed customer models, all the way through to publishing your content. Finally, the book covers a specific approach to the online video marketing - the creation and distribution of video content as part of an overall marketing strategy; and an important subset of this: online video advertising, or the creation of video for paid-for, online ad spots.