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The rasp of Matt Cardle's vocal on X Factor has gone, with a far smoother delivery; he still has a full strength falsetto in his armoury, which is used sparingly but efficiently across the album. Matt has laid his emotions and relationship frailties bare on this album, with help from his A&R man Chris Briggs, who famously teamed Robbie Williams with Guy Chambers. The album also includes the track "Run For Your Life", written by Gary Barlow.