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Strategy from the Outside In: Profiting from Customer Value Ed edition
George Day
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Strategy from the Outside In: Profiting from Customer Value Ed edition
George Day
Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
304 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 16, 2010 |
| ISBN13 | 9780071742290 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 320 |
| Dimensions | 160 × 236 × 27 mm · 576 g |
| Language | English |
