Brainstorming and Beyond: A User-Centered Design Method - Wilson, Chauncey (Senior User Researcher, Autodesk) - Books - Elsevier Science & Technology - 9780124071575 - February 6, 2013
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Wilson, Chauncey (Senior User Researcher, Autodesk)
Brainstorming and Beyond: A User-Centered Design Method

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Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. This title describes the techniques for generating ideas verbally, in writing, or through sketches. It explores efficient processes for analyzing the value of ideas.

84 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 6, 2013
ISBN13 9780124071575
Publishers Elsevier Science & Technology
Pages 84
Dimensions 154 × 230 × 5 mm   ·   122 g
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