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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback) - Sunil Gupta - Books - Pearson Education (US) - 9780132161619 - November 9, 2010

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback) Sunil Gupta

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

Sunil Gupta

224 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	November 9, 2010
ISBN13	9780132161619
Publishers	Pearson Education (US)
Pages	224
Dimensions	227 × 156 × 14 mm · 304 g

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