Critical Thinking in Consumer Behavior: Cases and Experiential Exercises - Judy Graham - Books - Pearson Education (US) - 9780136027164 - August 25, 2009
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Judy Graham
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises 2nd edition

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Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

150 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2009
ISBN13 9780136027164
Publishers Pearson Education (US)
Pages 192
Dimensions 216 × 276 × 9 mm   ·   382 g
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