Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market -  - Books - Oxford University Press Inc - 9780199374441 - July 7, 2016
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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.


248 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2016
ISBN13 9780199374441
Publishers Oxford University Press Inc
Pages 248
Dimensions 274 × 165 × 23 mm   ·   488 g
Editor Markman, Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Annabel Irion Worsham Centennial Professor of Psychology and Marketing, University of Texas, Austin)

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