Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press - J. Teboul - Books - Palgrave Macmillan - 9780230006607 - September 29, 2006
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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press

J. Teboul

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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.


178 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2006
ISBN13 9780230006607
Publishers Palgrave Macmillan
Pages 172
Dimensions 167 × 240 × 16 mm   ·   412 g