Brand Champions: How Superheroes bring Brands to Life - I. Buckingham - Books - Palgrave Macmillan - 9780230220324 - January 26, 2011
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Brand Champions: How Superheroes bring Brands to Life

I. Buckingham

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Brand Champions: How Superheroes bring Brands to Life

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.


224 pages, 2 black & white tables, 29 figures, 8 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2011
ISBN13 9780230220324
Publishers Palgrave Macmillan
Pages 209
Dimensions 235 × 164 × 19 mm   ·   484 g

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