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City Branding: Theory and Cases K. Dinnie
City Branding: Theory and Cases
K. Dinnie
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
272 pages, 2 black & white halftones, 9 figures, 2 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 3, 2010 |
| ISBN13 | 9780230241855 |
| Publishers | Palgrave Macmillan |
| Pages | 239 |
| Dimensions | 165 × 243 × 18 mm · 584 g |
| Language | English |
See all of K. Dinnie ( e.g. Hardcover Book and Paperback Book )