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Public Relations and Community: A Reconstructed Theory
Dean Kruckeberg
Public Relations and Community: A Reconstructed Theory
Dean Kruckeberg
This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community.
160 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 23, 1988 |
ISBN13 | 9780275929114 |
Publishers | Bloomsbury Publishing Plc |
Pages | 156 |
Dimensions | 399 g |
See all of Dean Kruckeberg ( e.g. Hardcover Book )